SEO Training Wickow and Dublin
What is SEO and what can it do for my business?
SEO stands for Search Engine Optimisation. It is the science / art of optimising your website through on-page and external sources in order to help it rank higher in search engines.
Higher ranking websites get more visitors and an increase in visitors should be converted to more revenue for you
At Webshed we have expanded on this theme. We like to look at your company, your target market, your overall marketing strategy and other factors in order to create a highly targeted online SEO and marketing campaign.
By taking a wider view than traditional SEO techniques, we can help you to market your business better.
Pure SEO work is only one aspect of promoting your online presence. SEO should integrate with your overall marketing plan. This sort of synergistic relationship makes your online work part of your business rather than something that occurs outside of your normal business practices.
SEO Training versus SEO as a Service
SEO training can be hard to come by. Many SEO companies would like you to think that SEO is some sort of dark and secretive art. It is not. There is no secret society with initiation rites. Those SEO companies want you to think that it is very difficult so that they can keep your custom indefinitely and keep charging you handsomly.
At Webshed we believe in empowering our clients. We prefer to offer SEO training to our clients. We do provide SEO as a service to those that do not have the time or interest in training. Particularly when it comes to the use of Social Media, we recommend some SEO training over SEO services alone.
How SEO works on Google and other search engines
The search engines (like Google, Yahoo and Bing) keep their algorithms secret in order to prevent people gaining an unfair advantage. Their aim is to provide the best possible search results to users. If everybody knew exactly how to get to the top spot in Google, then Google would be returning lots and lots of spam sites in its results.
Google only became the world leader in search by providing good results, better than their competition. They have many filters and checks to see if a website has tried to 'game' them. By filtering out the cheaters they provide the results that users want.
SEO is about trying to gain an unfair advantage while keeping within the search engine guidelines. Failure to stay within the guidelines can mean your site falls down the ranks or even disappears completely from a search engine.
There are two sorts of SEO. These are termed White Hat SEO and Black Hat SEO (after the good and bad guys cowboy hats in traditional western films. Webshed only practice White Hat SEO. While Black Hat SEO techniques certainly work, the success can be short lived, resulting in penalties that can be hard or even impossible to recover from. Your business can probably not afford to take that risk, so we don't either.
What results can I expect from SEO /SEO training?
Asking what results you can expect from SEO practices is a bit like asking "how long is a piece of string?". There are lots of factors that come into play.
- How competiteve is your market?
- How well is your website doing currently?
- How much competition is there for the keywords you want to target?
- How big is your target market?
- How well suited is your business to online marketing? (A domestic window cleaner would be better off calling door to door)
There are more factors that can come into play too. After analyzing your business and your competitors an SEO consultant should be able to give a reasonable estimate of results, but it will never be more than an estimate.
Measure your SEO results
It may be impossible to give accurate predictions for SEO work, but the results are absolutely quantifiable. Expect the following data:-
- Data on how and why keywords have been chosen
- Competitor Keywords
- Current ranks for those keywords
- Current traffic to your website (this data may not be available until a statistics program has been set up)
- Current goals data (like conversion rates of visitors to sales if applicable)
This gives a base from which to measure all SEO efforts, making the work quantifiable.
How long will it take to get results from SEO?
Again, the length of time is proportionate to the difficulty of the task. It could take anywhere from three months to nine months to see real results from your SEO and be able to quantify them.
If you have not seen any real results after three months it may be time to find a new SEO consultancy.
Search Engine Optimisation in Wickow and Dublin
Webshed are based in Kilmacanogue, Co. Wicklow, Just south of Dublin. We offer in-house training anywhere in the greater Dublin and Wicklow areas. If you are based elsewhere in Ireland we may still be able to help. Click on the contact tab at the top of this page and send us an email or pick up the phone.