Posts Tagged ‘Social Media’

Pebbles Cafe Website Launches

Monday, May 9th, 2011
Greystones Restaurant Pebbles Cafe

The new Pebbles Cafe Website

We have just launched the new website for Pebbles Cafe in Greystones.  The website is just part of the overall online marketing campaign that Pebbles have embarked on.

Pebbles is situated in the Blacklion Retail park (where Lidl is).  They have been open since September 2010 and while I don’t drink coffee, they do a lovely hot chocolate and their food is superb!

Based on a the latest wordpress platform, work on the site has included:

  • Theme design (web design)
  • Copy writing
  • Photography
  • Social Media Integration
  • Search Engine optimisation has begun too.

We are excited to have the site up and running on the same week that Pebbles Cafe becomes a Restaurant by night.  Pebbles have built up a solid customer base with their breakfast and lunch menus.  The new Bistro style restaurant menu is a natural progression for a cafe that has a reputation for good food and convivial surroundings.

Social Media

The meshing of online and offline social experiences blurs the line between the web and a social experience like a cafe.

Pebbles Cafe have very much embraced the digital age.  Free Wifi is available, and this makes joining in fun social media experiences like foursquare that much easier.

In the coming weeks there will be exclusive offers for foursquare users.  Every page on the site has both twitter and facebook buttons, making sharing your experience of Pebbles extremely easy.  People can also comment on the blog which is syndicated to Twitter and Facebook.

Why use Wordpress for a site like Pebbles?

Wordpress is a very stable, well supported content management system (CMS).  It makes it easy for clients to update their own website with very little training. This cuts down on ongoing costs of having to get somebody to update your website for you.

It also reduces costs greatly by comparison to a bespoke CMS.  It is tried and tested with regular updates.

Most importantly, Wordpress sites tend to do well in the search engines.

As a social media platform Wordpress is second to none.  No matter what functionality you want there is a probably a plugin available.

Your Business

Would a wordpress based site like Pebbles suit your business?  Why not give me a call and discuss it.  Here at Webshed there is a realisation that a website is much more than just a website.  It needs to work for each individual client.  I can talk about the web until the cows come home and am more than happy to give my advice and suggestions for a plan of action for your business.

Ian  Wortley – 086 3817149

Social Media Time Saving For Business

Thursday, October 21st, 2010

Have your cake and eat it - easy social media

First one to update all their social media sites gets the cake! Follow these tips and make social media easy for your business.

How much time do you spend on social media sites like Twitter in your business?

If you answered that question with “Too much” or “None” then read on.  (You are allowed to read on anyway).

Everybody is using social media now.  Those that are not are fairly sure that they should be, but those that are are not always sure that they are getting a return on their time investment.  Updating your facebook page, sending the odd tweet and keeping your Linkedin profile up to date all takes time.  Add in your blog or even blogs and all of a sudden you are spending quite a lot of time on social media.  More often than not this leads to at best sporadic use of social media.  The internet is a fickle place.  Leave it too long and you are forgotten.  So here is the obvious solution:

The Time Saving Twitter Solution

One word: Automate.  Let us assume you have a blog (because you should have one).  Wouldn’t it be great if every time you wrote a blog post it was automatically posted as a tweet on Twitter?  I wrote my own program to do it, but there is a great service called twitterfeed that will do the same thing for you.

So with one blog post you have created a blog post and also posted it as a tweet on Twitter with a link back to your original blog post.

Feeding to Facebook too.

I really don’t like doing more work than I have to… not when there is an easier alternative.  Twitterfeed also links in with your Facebook page.  Of course this is not really necessary because Facebook itself can read your blog feed once you tell it where to look.  So to summarise so far….

I have written one blog post which has now been posted to Twitter as a Tweet and to my company Facebook page too.

Linkedin can get in on the act too

On linkedin you can add a twitter feed which shows up in your status.  Add your twitter account to Linkedin and now that blog post is shown as an update to all your linkedin contacts too.  So now our little blog post has gone to Twitter, Facebook and Linkedin as well as being a good bit of work in it’s own right.

How is it good for your business? (making your blog work harder)

The beauty of it is that it is all automatic.  Once you set it up you can write a blog post and know that you have kept your Linkedin, Twitter and Facebook pages up to date too.  You save time and can sit back with that cup of coffe knowing that you are on top of your social media presence.

I don’t understand it

If you are having problems, or if you would just like it to be even easier by getting somebody else to set it up for you why not drop me a line by email.

Online Marketing In Ireland

Saturday, July 10th, 2010

Online Marketing in Ireland is relatively advanced.  That is to say, it is advanced compared to other countries.  Recession has made companies keener, and they are exploring new ways to promote themselves.

Online Marketing Ireland. Webshed

Online Marketing.... the virtual business card in the face!

The last year alone has seen a substantial increase in online competition.  The internet is always evolving.  Social media for online marketing has very much been the “buzz word” in Ireland for the last while.  It started with blogging and social bookmarking, but companies are now seeing the worth of Facebook and Youtube to their efforts.

Online Marketing concerns much more than just social media though.  The pace of change is very fast too.  Mailshots still have their place, but increasingly they are seen as just more spam and of limited worth or even detrimental.  This of course depends on how it is done.

Viral marketing – the creation of material that spreads by itself (usually because it is amusing or shocking) – has also moved more from it’s inception as email based, to youtube and social media as its main means of propagation.  This reflects how people are now using the internet rather than the decline of email as a marketing tool.

The line between Public Relations (PR) and Marketing is becoming increasingly blurred.  In Ireland, the enthusiastic headlong rush towards promoting your business online has been slowed a little by the realisation that it is necessary to control your brand online too.  It is necessary to be on top of what is being said about your business online..

Search engine optimisation (SEO) is a major part of online marketing.  After all, you could have the best site in the world, but if it does not show up in a search then it may as well not exist!

This blog will explore online marketing in Ireland and keep you up to date with the latest trends and marketing strategies.  Subscribe to the RSS feed to keep updated!