Online Marketing in Ireland is relatively advanced. That is to say, it is advanced compared to other countries. Recession has made companies keener, and they are exploring new ways to promote themselves.
The last year alone has seen a substantial increase in online competition. The internet is always evolving. Social media for online marketing has very much been the “buzz word” in Ireland for the last while. It started with blogging and social bookmarking, but companies are now seeing the worth of Facebook and Youtube to their efforts.
Online Marketing concerns much more than just social media though. The pace of change is very fast too. Mailshots still have their place, but increasingly they are seen as just more spam and of limited worth or even detrimental. This of course depends on how it is done.
Viral marketing – the creation of material that spreads by itself (usually because it is amusing or shocking) – has also moved more from it’s inception as email based, to youtube and social media as its main means of propagation. This reflects how people are now using the internet rather than the decline of email as a marketing tool.
The line between Public Relations (PR) and Marketing is becoming increasingly blurred. In Ireland, the enthusiastic headlong rush towards promoting your business online has been slowed a little by the realisation that it is necessary to control your brand online too. It is necessary to be on top of what is being said about your business online..
Search engine optimisation (SEO) is a major part of online marketing. After all, you could have the best site in the world, but if it does not show up in a search then it may as well not exist!
This blog will explore online marketing in Ireland and keep you up to date with the latest trends and marketing strategies. Subscribe to the RSS feed to keep updated!