Today Twitter launched a new “Follow Button”. The idea is that it allows people to follow you with just one click. You can add it to your website where it will look just like this: Follow @SEOHolistically
There is no way to change the styling yet, but that is sure to come soon enough.
The advantages of the Twitter Follow Button
The main advantage is that visitors to your website can now follow you with just one click of the button. Until now twitter buttons only brought you to the profile of the twitter user where you could decide to follow them or not.
The new button should theoretically increase the number of people that follow you simply by eliminating a stage in the follow process.
The follow button launched today on high profile sites like those of Jenifer Lopez, Justin Bieber and Lady Gaga. (they didn’t seem to mention this post on my site for some reason).
You will notice that I have not rushed to change my old twitter button at the top of the site to the new Follow button. I will probably do it, but I want control over how it looks first.
Roll up, Roll up, Get your button here.
Google Rolls out +1 button at the same time.
Interestingly Google has launched its new inovation the +1 button today too. Unfortunately it is not available in Ireland yet but you can be sure it will be. The +1 button allows you to show you like content and share that through your Google account, so in many ways it is a bit like Stumbleupon, but with Google behind it. Read more about it here. From an SEO perspective this is interesting because Google has been saying that social media will be the place of most innovation when it comes to search algorithm changes.
We have already had the very public slating of Google by facebook over privacy issues to do with social search. It will be interesting to see what happens next.